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20 Ways to Add Power to Your Headlines

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Your headline, whether it be for ads, brochures, signs, direct mail or a multitude of other marketing weapons, is the most important thing you say.

Rated 0 points - posted 10 years ago by dspsfarm in category Business.
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1.

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Realize that your headline must either convey an idea or intrigue the reader into wanting to read more of your writing. Report Abuse
Called the "hook", this ensures your entitle production will be read.
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2.

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Speak directly to the reader, one reader at a time. Report Abuse
Make the customer feel you're speaking directly to THEM.
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3.

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Write your headline in news style. Report Abuse
Familiar formats draw attention.
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4.

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Use words that have an announcement quality. Report Abuse
Announcements intrigue customers.
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5.

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Experiment with headlines that begin with "Announcing." Report Abuse
Customers are always looking for something new.
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6.

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Experiment with headlines that begin with "New." Report Abuse
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7.

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Experiment with headlines that begin with "At last." Report Abuse
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8.

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Put a date in your headline. Report Abuse
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9.

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Feature a price in your headline. Report Abuse
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10.

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Feature a reduced price in your headline. Report Abuse
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11.

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Feature an easy payment plan. Report Abuse
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12.

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Announce a free offer. Report Abuse
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13.

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Announce a special merchandising offer. Report Abuse
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14.

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Offer information of value. Report Abuse
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15.

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Tell a Story. Report Abuse
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16.

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Begin your Headline with "How to." Report Abuse
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17.

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Begin your headline with "How." Report Abuse
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18.

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Begin your headline with "Why." Report Abuse
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19.

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Begin your headline with "Which." Report Abuse
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20.

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Begin your headline with "Who else?" Report Abuse
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