20 Ways to Add Power to Your Headlines
20 items ranked
Your headline, whether it be for ads, brochures, signs, direct mail or a multitude of other marketing weapons, is the most important thing you say.
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1.
Realize that your headline must either convey an idea or intrigue the reader into wanting to read more of your writing.
Called the "hook", this ensures your entitle production will be read.
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2.
Speak directly to the reader, one reader at a time.
Make the customer feel you're speaking directly to THEM.
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3.
Write your headline in news style.
Familiar formats draw attention.
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4.
Use words that have an announcement quality.
Announcements intrigue customers.
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5.
Experiment with headlines that begin with "Announcing."
Customers are always looking for something new.
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6.
Experiment with headlines that begin with "New."
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7.
Experiment with headlines that begin with "At last."
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8.
Put a date in your headline.
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9.
Feature a price in your headline.
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10.
Feature a reduced price in your headline.
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11.
Feature an easy payment plan.
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12.
Announce a free offer.
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13.
Announce a special merchandising offer.
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14.
Offer information of value.
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15.
Tell a Story.
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16.
Begin your Headline with "How to."
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17.
Begin your headline with "How."
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18.
Begin your headline with "Why."
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19.
Begin your headline with "Which."
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20.
Begin your headline with "Who else?"
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