1.
Unless constantly nurtered, nothing is as short-lived as a good customer.
Hand hold your customers, treat them like royalty, they are keeping you in business.
3 points - added 14 years ago by dspsfarm -
2.
Never delay the end of a meeting or the beginning of a cocktail hour
1 point - added 14 years ago by dspsfarm -
3.
If the customer buys lunch, you've lost the order.
Always entertain and pick up the tab.
0 points - added 14 years ago by dspsfarm -
4.
If the customer wants vanilla, give him vanilla.
Nothing turns off a customer more than trying to give him want he doesn't want.
0 points - added 14 years ago by dspsfarm -
5.
A good presentation has as many questions as answers.
Get your audience to think and then answer their questions.
0 points - added 14 years ago by dspsfarm -
6.
Secret negotiations are usually neither.
Don't short change the knowledge of your competition.
0 points - added 14 years ago by dspsfarm -
7.
The number of competitors never declines.
0 points - added 14 years ago by dspsfarm -
8.
If you can't get the whole job, settle for part of it.
0 points - added 14 years ago by dspsfarm -
9.
The competition really can have lower prices.
0 points - added 14 years ago by dspsfarm -
10.
Umbrella pricing encourages non-competitive costs.
0 points - added 14 years ago by dspsfarm -
11.
Low price and long shipment time will win over high price and short shipment time.
0 points - added 14 years ago by dspsfarm -
12.
The worth of a thing is what it will bring
0 points - added 14 years ago by dspsfarm -
13.
Beware of alleged needs that have no real market
0 points - added 14 years ago by dspsfarm -
14.
Strategies develop most easily from big backlogs
0 points - added 14 years ago by dspsfarm -
15.
The existencne of a market does not ensure the existence of a customer
0 points - added 14 years ago by dspsfarm -
16.
Your share of the market is really lower than you think
0 points - added 14 years ago by dspsfarm -
17.
The information we want is not what we need
0 points - added 14 years ago by dspsfarm -
18.
The information we have is not what we need
0 points - added 14 years ago by dspsfarm -
19.
No matter how good the deal, the customer is always skeptical.
Customers are knowledgeable, threat them that way.
-1 point - added 14 years ago by dspsfarm -
20.
The combined market position goals of all competitors always totals at least 150%
-1 point - added 14 years ago by dspsfarm -
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Top 10 20 Rules of Marketing are especially marked