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20 Rules of Marketing

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Marketing doesn't happen by itself; plan, do and plan again.

Rated 0 points - posted 4 years ago by dspsfarm in category Business.
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1.

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Unless constantly nurtered, nothing is as short-lived as a good customer. Report Abuse
Hand hold your customers, treat them like royalty, they are keeping you in business.
3 points - added 4 years ago by dspsfarm -

2.

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Never delay the end of a meeting or the beginning of a cocktail hour Report Abuse
1 point - added 4 years ago by dspsfarm -

3.

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If the customer buys lunch, you've lost the order. Report Abuse
Always entertain and pick up the tab.
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4.

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If the customer wants vanilla, give him vanilla. Report Abuse
Nothing turns off a customer more than trying to give him want he doesn't want.
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5.

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A good presentation has as many questions as answers. Report Abuse
Get your audience to think and then answer their questions.
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6.

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Secret negotiations are usually neither. Report Abuse
Don't short change the knowledge of your competition.
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7.

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The number of competitors never declines. Report Abuse
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8.

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If you can't get the whole job, settle for part of it. Report Abuse
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9.

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The competition really can have lower prices. Report Abuse
0 points - added 4 years ago by dspsfarm -

10.

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Umbrella pricing encourages non-competitive costs. Report Abuse
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11.

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Low price and long shipment time will win over high price and short shipment time. Report Abuse
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12.

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The worth of a thing is what it will bring Report Abuse
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13.

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Beware of alleged needs that have no real market Report Abuse
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14.

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Strategies develop most easily from big backlogs Report Abuse
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15.

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The existencne of a market does not ensure the existence of a customer Report Abuse
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16.

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Your share of the market is really lower than you think Report Abuse
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17.

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The information we want is not what we need Report Abuse
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18.

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The information we have is not what we need Report Abuse
0 points - added 4 years ago by dspsfarm -

19.

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No matter how good the deal, the customer is always skeptical. Report Abuse
Customers are knowledgeable, threat them that way.
-1 point - added 4 years ago by dspsfarm -

20.

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The combined market position goals of all competitors always totals at least 150% Report Abuse
-1 point - added 4 years ago by dspsfarm -
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