2.
Sponsorships include NCAA Championships, the Olympic Games, the NRL, the FIFA World Cups.
3.
4.
In 2009, "Bring Home the Cup," changed to "Team Up and Bring Home the Cup." The new installment of the campaign asks for team involvement and an advocate to submit content on behalf of their team for the chance to have the Stanley Cup delivered to the team's hometown by Mark Messier.
7.
Sponsorship of individual athletes who participate in professional action sports has been a part of the Mountain Dew brand since the late 1990s.
8.
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