Elements of a Good Press Release
20 items ranked
A good press release is more likely to get published and generate buzz for your business. Here are some elements that should be included in a good press release.
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1.
Keep paragraphs short
No more than 2 to 3 sentences each.
6 points - added 13 years ago by keilania -
2.
Write a strong lead
This sentence summarizes the main content of the release.
2 points - added 13 years ago by keilania -
3.
Start with location and date
This is typical news article format.
2 points - added 13 years ago by keilania -
4.
Choose the right topic
Keep it interesting, current, and newsworthy.
2 points - added 13 years ago by keilania -
5.
Use third person
You want it to sound professional and factual.
1 point - added 13 years ago by keilania -
6.
Always double space hard copy submissions
0 points - added 13 years ago by keilania -
7.
Mark the end of the release with three number symbols (###)
0 points - added 13 years ago by keilania -
8.
Put "FOR IMMEDIATE RELEASE" in the upper left margin above the headline
0 points - added 13 years ago by keilania -
9.
Include your contact information
0 points - added 13 years ago by keilania -
10.
Pay attention to online character count limitations
0 points - added 13 years ago by keilania -
11.
Don't use all capital letters
0 points - added 13 years ago by keilania -
12.
Write a catchy headline
0 points - added 13 years ago by keilania -
13.
Include an "About Us" paragraph at the end
0 points - added 13 years ago by keilania -
14.
Always proofread for spelling and grammar
0 points - added 13 years ago by keilania -
15.
Never use exclamation points
0 points - added 13 years ago by keilania -
16.
Limit the technical jargon
0 points - added 13 years ago by keilania -
17.
Include a call to action
0 points - added 13 years ago by keilania -
18.
Use your business name early and often for search engine optimization
0 points - added 13 years ago by keilania -
19.
Write content in the order of importance, top to bottom
0 points - added 13 years ago by keilania -
20.
Leave out flowery marketing language
0 points - added 13 years ago by keilania -
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