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Elements of a Good Press Release

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A good press release is more likely to get published and generate buzz for your business. Here are some elements that should be included in a good press release.

Rated 0 points - posted 8 years ago by keilania in category Business.
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1.

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Keep paragraphs short Report Abuse
No more than 2 to 3 sentences each.
6 points - added 8 years ago by keilania -

2.

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Write a strong lead Report Abuse
This sentence summarizes the main content of the release.
2 points - added 8 years ago by keilania -

3.

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Start with location and date Report Abuse
This is typical news article format.
2 points - added 8 years ago by keilania -

4.

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Choose the right topic Report Abuse
Keep it interesting, current, and newsworthy.
2 points - added 8 years ago by keilania -

5.

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Use third person Report Abuse
You want it to sound professional and factual.
1 point - added 8 years ago by keilania -

6.

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Always double space hard copy submissions Report Abuse
0 points - added 8 years ago by keilania -

7.

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Mark the end of the release with three number symbols (###) Report Abuse
0 points - added 8 years ago by keilania -

8.

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Put "FOR IMMEDIATE RELEASE" in the upper left margin above the headline Report Abuse
0 points - added 8 years ago by keilania -

9.

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Include your contact information Report Abuse
0 points - added 8 years ago by keilania -

10.

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Pay attention to online character count limitations Report Abuse
0 points - added 8 years ago by keilania -

11.

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Don't use all capital letters Report Abuse
0 points - added 8 years ago by keilania -

12.

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Write a catchy headline Report Abuse
0 points - added 8 years ago by keilania -

13.

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Include an "About Us" paragraph at the end Report Abuse
0 points - added 8 years ago by keilania -

14.

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Always proofread for spelling and grammar Report Abuse
0 points - added 8 years ago by keilania -

15.

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Never use exclamation points Report Abuse
0 points - added 8 years ago by keilania -

16.

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Limit the technical jargon Report Abuse
0 points - added 8 years ago by keilania -

17.

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Include a call to action Report Abuse
0 points - added 8 years ago by keilania -

18.

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Use your business name early and often for search engine optimization Report Abuse
0 points - added 8 years ago by keilania -

19.

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Write content in the order of importance, top to bottom Report Abuse
0 points - added 8 years ago by keilania -

20.

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Leave out flowery marketing language Report Abuse
0 points - added 8 years ago by keilania -
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