Books about Google Adwords
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Before setting up an adword strategy, you might want to consult this guide which has been praised by top adword users.
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Richard Stokes writes this comprehensive guide that really details Adwords and pay per click advertising deeper than any other book on this list.
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Don't be fooled by the name, this book will tell you everything you need to know from a beginner's point of view to an expert's.
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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall and Bryan Todd
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Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords by Rich Stokes
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Easy to read and the laid out in a straightforward manner. One of the better books about adwords.
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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik
Not just about adwords but also about analytics, which will help you in choosing your adwords campaign.
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Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer by Joe Teixeira
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